Privacy Policy
Your privacy is fundamental to our commitment. This policy explains how VitaNatural UK collects, uses, and protects your personal information when you use our website and services.
Last updated: December 2024 | Version 2.1
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Introduction
VitaNatural UK Ltd ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.vitalnatural.co.uk and use our natural health products and services.
This policy applies to all information collected through our website, mobile applications, social media channels, and in-store interactions. By using our services, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our services.
We are VitaNatural UK Ltd, a company registered in England and Wales (Company Registration No: 12345678), with our registered office at 1 Victoria Square, Birmingham, B1 1BD, United Kingdom. We act as the data controller for the personal information we collect.
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Information We Collect
Personal Information
We collect the following types of personal information:
- Contact Information: Full name, email address, postal address, phone number
- Account Information: Username, password, account preferences
- Payment Information: Billing address, payment method details (processed securely through PCI-compliant payment processors)
- Profile Information: Date of birth, gender, health preferences, product interests
- Communication Records: Records of your correspondence with us, including support tickets and feedback
Technical Information
When you visit our website, we automatically collect:
- Device Information: IP address, browser type, device type, operating system
- Usage Data: Pages visited, time spent on pages, click patterns, referring websites
- Cookies and Tracking: Small data files stored on your device to enhance your browsing experience
- Location Data: Approximate location based on IP address (no precise GPS location)
Health-Related Information
With your explicit consent, we may collect:
- Health Goals: Your wellness objectives and areas of interest
- Product Preferences: Dietary restrictions, allergen information, product preferences
- Health Surveys: Voluntary responses to health and wellness questionnaires
Note: We treat all health-related information with special care and only collect it when you explicitly provide it for product recommendations or personalized services.
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How We Use Your Information
Primary Uses
- Providing customer support and responding to inquiries
- Personalizing product recommendations and content
Secondary Uses
- Marketing communications (with your consent)
- Improving our website and services
- Analytics and market research
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Legal Basis for Processing
Contractual Necessity
We process your personal information to fulfill our contract with you, including:
- Processing orders
- Delivering products
- Providing customer support
- Managing your account
Legitimate Interests
We process certain information based on our legitimate business interests:
- Website analytics and improvement
- Marketing our products and services
- Fraud prevention and security
- Internal business operations
Consent
For certain activities, we request your explicit consent:
- Marketing communications
- Health-related information processing
- Non-essential cookies
- Personalized recommendations
Legal Obligations
We process information to comply with legal requirements:
- Tax and accounting records
- Consumer protection laws
- Food safety regulations
- Health and safety requirements
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Information Sharing and Disclosure
We Do Not Sell Your Data
VitaNatural UK never sells, rents, or trades your personal information to third parties for marketing purposes.
Limited Sharing Scenarios
Service Providers
- • Payment processors (Stripe, PayPal)
- • Shipping partners (Royal Mail, DHL)
- • Email service providers
- • Cloud hosting providers
Legal Requirements
- • Court orders or legal process
- • Regulatory compliance
- • Fraud prevention
- • Emergency situations
International Transfers
Some of our service providers may be located outside the UK. When this occurs, we ensure adequate protection through Standard Contractual Clauses approved by the European Commission or other appropriate safeguards.
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Your Privacy Rights
Right of Access
Request a copy of the personal information we hold about you.
Right to Rectification
Correct inaccurate or incomplete personal information.
Right to Erasure
Request deletion of your personal information (subject to legal obligations).
Right to Restriction
Limit how we process your personal information.
Right to Data Portability
Receive your data in a structured, machine-readable format.
Right to Object
Object to processing based on legitimate interests or for marketing.
How to Exercise Your Rights: Contact us at [email protected] or call +44 20 7946 0022. We will respond within one month of receiving your request.
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Data Security and Protection
Encryption
All sensitive data is encrypted in transit and at rest using industry-standard SSL/TLS protocols.
Access Controls
Strict access controls ensure only authorized personnel can access your personal information.
Monitoring
24/7 security monitoring and regular audits to protect against unauthorized access.
Data Breach Notification: In the unlikely event of a data breach affecting your personal information, we will notify you within 72 hours and report to the Information Commissioner's Office (ICO) as required by law.
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Cookies and Tracking Technologies
Types of Cookies We Use
| Type | Purpose | Duration |
|---|---|---|
| Essential | Website functionality, login, shopping cart | Session/30 days |
| Analytics | Website performance and usage analysis | 2 years |
| Marketing | Personalized ads and recommendations | 1 year |
| Preferences | Language, currency, display settings | 1 year |
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Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Retention Periods
- • Order Records: 7 years (tax purposes)
- • Customer Accounts: 3 years after last activity
- • Marketing Data: Until consent withdrawn
- • Website Analytics: 26 months
- • Support Communications: 3 years
Automatic Deletion
We automatically delete or anonymize data when retention periods expire. You can request earlier deletion by contacting our privacy team.
Account Deletion: You can delete your account at any time through your account settings or by contacting us directly.
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Children's Privacy
Under 16 Years Old
Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected].
Age Verification: We may request age verification for certain products or services that are age-restricted by law.
Parental Consent: For children between 13-16 years old, we may request parental consent before processing personal information.
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International Data Transfers
VitaNatural UK is based in the United Kingdom, but we may transfer your personal information to countries outside the UK and European Economic Area (EEA) for processing by our service providers.
Adequate Countries
We may transfer data to countries with adequate protection as determined by the European Commission or UK government.
Appropriate Safeguards
For other countries, we use Standard Contractual Clauses and other approved safeguards to protect your data.
Your Rights: Regardless of where your data is processed, you maintain the same rights outlined in this policy. For questions about international transfers, contact our privacy team.
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Policy Updates and Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes through:
- Email notification to your registered email address
- Prominent notice on our website
- Push notification (if enabled in your account settings)
- Updates to the "Last updated" date at the top of this policy
Continued Use: Your continued use of our services after policy changes constitutes acceptance of the updated policy. If you do not agree with changes, you may close your account or discontinue using our services.
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Contact Our Privacy Team
Get in Touch
VitaNatural UK Ltd
1 Victoria Square
Birmingham, B1 1BD
United Kingdom
Regulatory Information
Data Protection Authority
Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113
Registration Details
Company Registration No: 12345678
VAT Registration No: GB123456789
DUNS No: 123456789
Complaints
If you're not satisfied with our response to privacy concerns, you can lodge a complaint with the ICO.